Portfolio Unit 1: Article Critique Essay

User interfaces and consumer perceptions of online storesThe role of telepresenceKIL-SOO SUH and SUNHYE CHANG School of Business, Yonsei University, Seoul, KoreaOffice of General Affairs, Yonsei University, Seoul, KoreaBehaviour & tuition Technology, Vol. 25, No. 2, March-April 2006 pages 99 1131. Overview of ArticleThe article written by Kil-Soo Suh and Sunhye Chang argon tumefy laid out, and easily to demo. I smell that they bugger off make the article interesting enough to keep people interested decent from the start and reading further. I think that the writers choice to use numerous facts from the start is a good choice as it helps to keep readers intrigued. The call for the article whitethorn non be the best choice, but is thusly very direct with what they are trying to fork out readers with.The writers continue, with a instruct introduction, theoretical background and hypotheses with expedient information as sanitary as useful references in there work. The wri ters have used seek to provide references to there work which is vastly positive and gives readers further information on the mental object.The article was written in the year 2006 and is close to the consumers perceptions about online stores and shop online. Over clock consumers have be have intercourse more and more disposed(p) to using the internet and shopping online and this article explains what general consumers once feared about using such a tool to make everyday transactions.The articles gives readers examples of questions and withal the results to them. This can help readers into a cave in understanding about the subject of user interfaces and consumer perceptions of online stores. The writers have chosen to use vicenary as well as qualitative methods to show there use of questionnaires and results. The articles descriptions about authentic information such as user interface and telepresence are well described with references, examples and excessively diagrams w hich are clear and easy to follow.2. Strengths and Weaknesses2.1 Weaknessesa. Although the article starts pip well, introducing the reader into the subject, it does start to become rather repetitive half stylus through.b. Whereas the research seems to be done well, the theoretical background and hypotheses have come up a little short on information.c. With evidence to the questionnaires and info tables of results, the methodology for the overall article seemed to be based on twain numeric and qualitative methods. However, I found that the quantitative information given was not sufficient enough for the reader.d. The literature used may not be as appealing to e.g a younger audience who may want to read shorter splits and less overall.e. The article may seem to be now a little outdated for readers level though it has useful information.2.2 Strengthsa. The research has been done well and is also appropriately referenced, making it easy for readers to follow and research on there own if they wish to with the research information provided.b. Towards the end of the article the writers have a heading futurity research directions. With the information provided in this short to be continued styled paragraph will help encourage any readers that are enjoying the article to read further, and maybe to even research the subject further themselves.c. Although the article is to well-nigh extent outdated at the time of my self reading it, I think that it still provides the reader with relevant and precise information.3. Recommendationsa. By retentiveness the article short could mean appealing to a wider audienceb. I feel that if the aims where set out clearer at the start of the article, it would be even easier for the reader to get into it.c. Producing better research methods as well as a better background on the subject will also have been better suited to this particular article.d. Changing the literature to better suit a younger more open audience. I feel that th e article should be better suited to the reader than the writer.e. Although there is quantitative and qualitative data within the article itself, I feel that the writers could have made better use of the information by applying more time to the qualitative data rather than focusing more on quantitative data.